Destination Stakeholders' Perceptions of Volunteer Tourism: An Equity Theory Approach

Elisa Burrai · Xavier Font · Janet Cochrane

38 citations0/0 files storedInternational Journal of Tourism Research

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Tourism, Volunteerism, and Development Diverse Aspects of Tourism Research Nonprofit Sector and Volunteering

Abstract

Abstract This study explores destination stakeholders' perceptions of volunteer tourism (VT) using equity theory. In this paper, 26 semi‐structured interviews were conducted to understand individuals' needs, motivations, expectations and their assessments of inputs and outcomes. Equity theory sheds light on the micro‐level of interaction between residents and volunteers and demonstrates why and how residents of Cusco (Peru) with an active role in VT develop certain perceptions in direct encounters with volunteer tourists. The data reveal how perceptions differ according to the respondents' social roles within VT. Heterogeneity, dynamism and a fluctuation between materialities and affection are discussed as important outcomes of these interactions. Copyright © 2014 John Wiley & Sons, Ltd.

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References

1985Naturalistic inquiry 2025The Coding Manual for Qualitative Researchers 1963Towards an understanding of inequity.2006Editorial: Mobilities, Immobilities and Moorings 2005Residents’ perceptions of community tourism impacts 1973New directions in equity research.1990Resident support for tourism development 2001Volunteer tourism: experiences that make a difference

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2019The ‘volunteer tourist gaze’: commercial volunteer tourists’ interactions with, and perceptions of, the host community in Cusco, Peru 2016Moral assemblages of volunteer tourism development in Cusco, Peru 2023The rising environmentalists: Fostering environmental goal attainment through volunteer tourism 2019Realistic evaluation as a volunteer tourism supply chain methodology 2024Volunteer Tourism: A Systematic Literature Review 2021Building consumer communal relationships through cause‐related marketing: From the perspective of persuasion knowledge

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