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Brand Imitation: Do the Chinese Have Different Views? · Study

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ArticleBrand Imitation: Do the Chinese Have Different Views?

Kay Ka-Yuk Lai1999

Article1999

Brand Imitation: Do the Chinese Have Different Views?

Kay Ka-Yuk Lai · Judith Lynne Zaichkowsky

175 citations·0/0 files stored·Asia Pacific Journal of Management

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Consumer Behavior in Brand Consumption and Identification Intellectual Property Law Copyright and Intellectual Property

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References

1988Chinese Cultural Values: Their Dimensions and Marketing Implications 1990The morality of software piracy: A cross-cultural analysis

Cited by

2016Entry of Copycats of Luxury Brands 2010Counterfeit proneness: Conceptualisation and scale development 2021The interplay between blockchain adoption and channel selection in combating counterfeits 2017Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand 2018‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions?2008A cross‐national examination of consumer perceived risk in the context of non‐deceptive counterfeit brands 2012Love for Luxury, Preference for Counterfeits –A Qualitative Study in Counterfeit Luxury Consumption in China 2017Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products

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Details

Year1999

Typearticle

Published1999-08-01

VenueAsia Pacific Journal of Management

ISSN-L0217-4561

Languageen

Citations175

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1023/a:1015482707900

openalex_workW170835375

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