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A Context-Dependent View of Anchoring: the Effect of Consumer Adaptation of Incidental Environmental Anchors on Willingness to Pay
12 references·0 citing·39 second hop
A Context-Dependent View of Anchoring: the Effect of Consumer Adaptation of Incidental Environmental Anchors on Willingness to Pay (2014)A Context-Dependent View of Anchoring: th…How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons (2011)How to Make a 29% Increase Lo…How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions (2011)How and Why 1 Year Differs fr…A scale distortion theory of anchoring. (2011)A scale distortion theory of …How and when Alphanumeric Brand Names Affect Consumer Preferences (2010)How and when Alphanumeric Bra…Incidental environmental anchors (2007)Incidental environmental anch…Effects of Extreme‐Priced Products on Consumer Reservation Prices (2006)Effects of Extreme‐Priced Pro…Reference Price Research: Review and Propositions (2005)Reference Price Research: Rev…Effect of Face Value on Product Valuation in Foreign Currencies (2002)Effect of Face Value on Produ…The Semantics of Anchoring (2001)The Semantics of AnchoringA new look at anchoring effects: Basic anchoring and its antecedents. (1996)A new look at anchoring effec…Judgment under Uncertainty: Heuristics and Biases (1975)Judgment under Uncertainty: H…Category judgment: A range-frequency model. (1965)Category judgment: A range-fr…Subjective probability: A judgment of representativeness (1972)Availability: A heuristic for judging frequency and probability (1973)On the psychology of prediction. (1973)The Framing of Decisions and the Psychology of Choice (1981)Advances in prospect theory: Cumulative representation of uncertainty (1992)Judgment under Uncertainty: Heuristics and Biases (1974)Mental contamination and mental correction: Unwanted influences on judgments and evaluations. (1994)Biases in future-oriented Delphi studies: A cognitive perspective (2016)Comparing meta-analyses and preregistered multiple-laboratory replication projects (2019)Relevance: Communication and Cognition (1986)“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption (2013)Precise offers are potent anchors: Conciliatory counteroffers and attributions of knowledge in negotiations (2013)Give it to us straight (most of the time): Top managers’ use of concrete language and its effect on investor reactions (2017)Theory and Methods of Scaling (1958)Self-serving biases in the attribution of causality: Fact or fiction? (1975)Attribution of success and failure revisited, or: The motivational bias is alive and well in attribution theory (1979)Negativity and extremity biases in impression formation: A review of explanations. (1989)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge (2009)Literature review as a research methodology: An overview and guidelines (2019)Advances in Consumer Research (2025)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings (2015)Anchoring effect in legal decision-making: A meta-analysis. (2021)A Theory of Social Comparison Processes (1954)The Effect of Implicit Person Theory on Performance Appraisals. (2005)Shopping Goals, Goal Concreteness, and Conditional Promotions (2006)Toward a Theory of Behavioral Operations (2008)Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers (2011)Metric and Scale Design as Choice Architecture Tools (2013)Ease‐of‐Retrieval as an Automatic Input in Judgments: A Mere‐Accessibility Framework? (2003)On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects (2007)On the descriptive value of loss aversion in decisions under risk: Six clarifications (2013)First offers as anchors: The role of perspective-taking and negotiator focus. (2001)Comparison processes in social judgment: Mechanisms and consequences. (2003)The Anchoring-and-Adjustment Heuristic (2006)
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References

  • 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
  • 1965Category judgment: A range-frequency model.1,113 cited
  • 2005Reference Price Research: Review and Propositions845 cited
  • 1996A new look at anchoring effects: Basic anchoring and its antecedents.798 cited
  • 2002Effect of Face Value on Product Valuation in Foreign Currencies205 cited
  • 2001The Semantics of Anchoring200 cited
  • 2007Incidental environmental anchors190 cited
  • 2011A scale distortion theory of anchoring.174 cited
  • 2011How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons165 cited
  • 2011How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions115 cited
  • 2010How and when Alphanumeric Brand Names Affect Consumer Preferences83 cited
  • 2006Effects of Extreme‐Priced Products on Consumer Reservation Prices59 cited

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