Toward a Theory of Behavioral Operations

Francesca Gino B · Gary Paul Pisano

500 citations0/0 files storedManufacturing & Service Operations Management

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Management and Optimization Techniques Decision-Making and Behavioral Economics Complex Systems and Decision Making

Abstract

Human beings are critical to the functioning of the vast majority of operating systems, influencing both the way these systems work and how they perform. Yet most formal analytical models of operations assume that the people who participate in operating systems are fully rational or at least can be induced to behave rationally. Many other disciplines, including economics, finance, and marketing, have successfully incorporated departures from this rationality assumption into their models and theories. In this paper, we argue that operations management scholars should do the same. We explore the theoretical and practical implications of incorporating behavioral and cognitive factors into models of operations management and suggest fruitful avenues for research in behavioral operations.

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References

1974Judgment under Uncertainty: Heuristics and Biases 1975Judgment under Uncertainty: Heuristics and Biases 1999Psychological Safety and Learning Behavior in Work Teams 1958The Psychology of Interpersonal Relations.1999A Theory of Fairness, Competition, and Cooperation 2000Business Dynamics: Systems Thinking and Modeling for a Complex World 1997Golden Eggs and Hyperbolic Discounting 1956Rational choice and the structure of the environment.

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