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Can A Commercially Oriented Brand Be Authentic? A Preliminary Study Of The Effects Of A Pro-Business Attitude On Consumer-Based Brand Authenticity
16 references·0 citing·42 second hop
Can A Commercially Oriented Brand Be Authentic? A Preliminary Study Of The Effects Of A Pro-Business Attitude On Consumer-Based Brand Authenticity (2015)Can A Commercially Oriented Brand Be Auth…Measuring consumer-based brand authenticity (2013)Measuring consumer-based bran…The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes (2009)The Quest for Authenticity in…How Brand Community Practices Create Value (2009)How Brand Community Practices…Authenticity: what consumers really want (2008)Authenticity: what consumers …The Consumer Quest for Authenticity: The Multiplicity of Meanings Within the MG Subculture of Consumption (2006)The Consumer Quest for Authen…The ‘real thing’: Branding authenticity in the luxury wine trade (2005)The ‘real thing’: Branding au…Crafting Brand Authenticity: The Case of Luxury Wines* (2005)Crafting Brand Authenticity: …Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings (2004)Consumer Perceptions of Iconi…Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Teaching Old Brands New Trick…Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man (2002)Can Consumers Escape the Mark…The Mountain Man Myth: A Contemporary Consuming Fantasy (1998)The Mountain Man Myth: A Cont…Community and consumption (1997)Community and consumptionSubcultures of Consumption: An Ethnography of the New Bikers (1995)Subcultures of Consumption: A…Scale Development : Theory and Applications (1991)Scale Development : Theory an…The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Brand Community (2001)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)The Presentation of Self in Everyday Life. (1956)Managing Legitimacy: Strategic and Institutional Approaches (1995)Bowling alone: the collapse and revival of American community (2000)The Megaphone Effect: Taste and Audience in Fashion Blogging (2012)Brand authenticity: An integrative framework and measurement scale (2014)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)The Invention of Tradition (1986)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Word of mouth communication within online communities: Conceptualizing the online social network (2007)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Situated Learning (1991)Situated Learning: Legitimate Peripheral Participation. (1994)Evolving to a New Dominant Logic for Marketing (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Flow: the psychology of optimal experience (1990)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)The Discovery of Grounded Theory (2017)Collected Papers of Charles Sanders Peirce (1935)The Past is a Foreign Country (1986)The Work of Art in the Age of Mechanical Reproduction (2007)Possessions and the Extended Self (1988)Managing the co-creation of value (2007)The Interpretation of Cultures (2017)Economic Action and Social Structure: The Problem of Embeddedness (1985)Bowling alone (2000)We Are What We Post? Self-Presentation in Personal Web Space (2003)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Scale Development Research (2006)Making sense of Cronbach's alpha (2011)Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model (2018)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)
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References

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  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 2009How Brand Community Practices Create Value2,441 cited
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  • 2006The Consumer Quest for Authenticity: The Multiplicity of Meanings Within the MG Subculture of Consumption

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649 cited
  • 2005The ‘real thing’: Branding authenticity in the luxury wine trade621 cited
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