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Brand Value and Asset Pricing

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Cited by

2011Stakeholder Management and Nonparticipation in Controversial Business43 cited
2013Corporate social responsibility in financial services

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41 cited

2021Multiple-dimensions of corporate social responsibility and global brand value: a stakeholder theory perspective37 cited

2016Good times, bad times: the stock market performance of firms that own high value brands34 cited

2019The financial performance of the most valuable brands: A global empirical investigation22 cited

2019The portfolios with strong brand value: More returns? Lower risk?21 cited

2012Long-term brand development versus short-term business targets: the impact of price promotions on branded food products10 cited

2015A Fuzzy Logic Approach to Modeling Brand Value: Evidence from Taiwan’s Banking Industry10 cited

2009The Joint Impact of Brand Value and Advertising on Corporate Financial Performance and on Stock Return: A Case study of the Computer Industry8 cited