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Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies · Study

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ArticleExploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies

Roger A. Kerin1998

Article1998

Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies

Roger A. Kerin · Raj Sethuraman

264 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Financial Reporting and Valuation Research Corporate Identity and Reputation Intellectual Capital and Performance Analysis

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References

1970EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK*1988Management ownership and market valuation 1991Efficient Capital Markets: II 1969A General Equilibrium Approach To Monetary Theory 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1995Building Strong Brands 1991Managing Brand Equity 1998Market-Based Assets and Shareholder Value: A Framework for Analysis

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2007Market orientation versus innovative culture: two routes to superior brand performance 2020Marketing in a data-driven digital world: Implications for the role and scope of marketing 2009How can virtual communities create value for business?2010Creating ‘value’ beyond the point of production: branding, financialization and market capitalization 2011The Impact of Brand Quality on Shareholder Wealth 2016Stakeholder relationships, brand equity, firm performance: A resource-based perspective

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Year1998

Typearticle

Published1998-10-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations264

Files0 public / 0

ShelfFinancial Reporting and Valuation Research

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doi10.1177/0092070398264001

openalex_workW2012323557

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2003Brand Equity and Shareholder Value

2006Developing reputation to overcome the imperfections in the markets for knowledge