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ArticleBrand Equity and Shareholder Value

Charles Pahud de Mortanges2003

Article2003

Brand Equity and Shareholder Value

Charles Pahud de Mortanges · Allard C.R. van Riel

129 citations·0/0 files stored·European Management Journal

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Financial Reporting and Valuation Research Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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References

1995Building Strong Brands 1996‘Building Strong Brands’1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing 1986Creating Shareholder Value: A Guide for Managers and Investors 1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing 1995Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity 1988Valuing Market Strategies 1998Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies

Cited by

2010Creating ‘value’ beyond the point of production: branding, financialization and market capitalization 2017Brand equity and customer behavioral intentions: a mediated moderated model 2020Doing good when times are bad: the impact of CSR on brands during recessions 2007Brand value and firm performance nexus: Further empirical evidence 2010Intangible assets valuation in the Malaysian capital market

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2002Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Brandspreprint · 5 shared references 2012Branding and Firm Valuechapter · 5 shared references 2007Measuring marketing performance: research, practice and challengeschapter · 5 shared references 2006Linking Brand Equity to Customer Equityarticle · 4 shared references 2006The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?article · 4 shared references 2015Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returnsarticle · 4 shared references

Details

Year2003

Typearticle

Published2003-08-01

VenueEuropean Management Journal

ISSN-L0263-2373

Languageen

Citations129

Files0 public / 0

ShelfFinancial Reporting and Valuation Research

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doi10.1016/s0263-2373(03)00076-8

openalex_workW2017322604

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2010Managing industrial brand equity: Developing tangible benefits for intangible assets

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