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Brand Equity and Shareholder Value

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References

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Cited by

2010Creating ‘value’ beyond the point of production: branding, financialization and market capitalization177 cited
2017Brand equity and customer behavioral intentions: a mediated moderated model

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98 cited

2020Doing good when times are bad: the impact of CSR on brands during recessions81 cited

2007Brand value and firm performance nexus: Further empirical evidence73 cited

2010Intangible assets valuation in the Malaysian capital market65 cited

2010Managing industrial brand equity: Developing tangible benefits for intangible assets57 cited

2016Customer-based brand equity and human resource management image39 cited

2008The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking37 cited

2016Good times, bad times: the stock market performance of firms that own high value brands34 cited

2022Harnessing Customer Mindset Metrics to Boost Consumer Spending: A Cross‐Country Study on Routes to Economic and Business Growth33 cited

2011O valor da marca: conceitos, abordagens e estudos no Brasil32 cited

2011An analytical model for building brand equity in hospitality firms29 cited

2012Branding and Firm Value28 cited

2015Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG26 cited

2019Marketing Integration Decisions, Intermediate Goals and Market Expansion in Horizontal Acquisitions: How Marketing Fit Moderates the Relationships on Intermediate Goals24 cited

2018Brand equity, risk and return in Latin America23 cited