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An analytical model for building brand equity in hospitality firms · Study

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ArticleAn analytical model for building brand equity in hospitality firms

Tsuen‐Ho Hsu2011

Article2011

An analytical model for building brand equity in hospitality firms

Tsuen‐Ho Hsu · Li‐Chu Hung · Jia‐Wei Tang

29 citations·0/0 files stored·Annals of Operations Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 2003Evolving to a New Dominant Logic for Marketing 1983Architecture of Cognition 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1995Building Strong Brands 1991Managing brand equity : capitalizing on the value of a brand name.2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives

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2015Bridging the gap between missing and inconsistent values in eliciting preference from pairwise comparison matrices 2018Factors Influencing Brand Loyalty in Durable Goods Market 2013An Empirical Study of Customer-Based Brand Equity Model for China Economy Hotels

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Details

Year2011

Typearticle

Published2011-10-04

VenueAnnals of Operations Research

ISSN-L0254-5330

Languageen

Citations29

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s10479-011-0990-4

openalex_workW2030228043

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