SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Strategic Allocation of Marketing Resources: Methods and Managerial Insights
16 references·1 citing·46 second hop
Strategic Allocation of Marketing Resources: Methods and Managerial Insights (2008)Strategic Allocation of Marketing Resourc…Challenges and Opportunities in Multichannel Customer Management (2006)Challenges and Opportunities …Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)Planning Marketing-Mix Strate…Recapturing Lost Customers (2004)Recapturing Lost CustomersBalancing Acquisition and Retention Resources to Maximize Customer Profitability (2004)Balancing Acquisition and Ret…A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)A Customer Lifetime Value Fra…Understanding the Impact of Synergy in Multimedia Communications (2003)Understanding the Impact of S…The Financial Rewards of New Product Introductions in the Personal Computer Industry (2003)The Financial Rewards of New …Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability (1999)Sustained Spending and Persis…Gaining Comparative Advantage Through Discretionary Expenditures: The Returns to R&D and Advertising (1992)Gaining Comparative Advantage…Contemporary Perspectives on Strategic Market Planning (1991)Contemporary Perspectives on …An Analysis of the Tradeoff between Advertising and Price Discounting (1991)An Analysis of the Tradeoff b…Resource Allocation Behavior in Conventional Channels (1987)Resource Allocation Behavior …Modeling Marketing Interactions with Application to Salesforce Effectiveness (1987)Modeling Marketing Interactio…Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products (1979)Exceptional Paper—ADVISOR 2: …Optimal Advertising and Optimal Quality (1976)Optimal Advertising and Optim…Models and Managers: The Concept of a Decision Calculus (1970)Models and Managers: The Conc…Channel-level resource allocation decision in multichannel retailing: A U.S. multichannel company application (2021)Channel-level resource alloca…Co-Integration and Error Correction: Representation, Estimation, and Testing (1987)Statistical analysis of cointegration vectors (1988)MAXIMUM LIKELIHOOD ESTIMATION AND INFERENCE ON COINTEGRATION — WITH APPLICATIONS TO THE DEMAND FOR MONEY (1990)Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals (2003)Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (2011)Social Media and Firm Equity Value (2012)Economic Welfare and the Allocation of Resources for Invention (1962)Specification Tests in Econometrics (1978)Formulation and estimation of dynamic models using panel data (1982)Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains (2006)Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets (2008)Innovation and competitive advantage creation (2018)Technical Change and the Aggregate Production Function (1957)Analysis of Panel Data (2003)Firm growth and R&D expenditure (2009)The effect of R&D investment on firm value: An examination of US manufacturing and service industries (2010)The Commitment-Trust Theory of Relationship Marketing (1994)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Customer Engagement as a New Perspective in Customer Management (2010)Toward a theory of customer engagement marketing (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Econometric Analysis of Panel Data (2021)Manuscript Preparation (1997)The Market Valuation of Internet Channel Additions (2002)Digital marketing: A framework, review and research agenda (2016)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Competitive Advantage through Engagement (2015)Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy Under Dynamic Conditions (1976)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling (2017)Portfolio Selection: Efficient Diversification of Investments (1959)Power-Dependence Relations (1962)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in lntraorganizational Relationships (1996)Trust in Business to Business Relationships: An Evaluation of its Status (1999)Understanding social media effects across seller, retailer, and consumer interactions (2013)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Does it pay to be different? An analysis of the relationship between corporate social and financial performance (2008)Corporate social responsibility and access to finance (2013)Enhancing New Product Development Performance: An Organizational Learning Perspective (1998)Agent-based simulation of innovation diffusion: a review (2011)Design Science Research Contributions: Finding a Balance between Artifact and Theory (2018)
this work references cited by second hop

References

  • 2006Challenges and Opportunities in Multichannel Customer Management1,155 cited
  • 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy948 cited
  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 2004Balancing Acquisition and Retention Resources to Maximize Customer Profitability751 cited
  • 1976Optimal Advertising and Optimal Quality724 cited
  • 2003Understanding the Impact of Synergy in Multimedia Communications571 cited
  • 1987Resource Allocation Behavior in Conventional Channels434 cited
  • 1999Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability394 cited
  • 1992Gaining Comparative Advantage Through Discretionary Expenditures: The Returns to R&D and Advertising319 cited
  • 2003The Financial Rewards of New Product Introductions in the Personal Computer Industry251 cited
  • 2004Recapturing Lost Customers243 cited
  • 2005Planning Marketing-Mix Strategies in the Presence of Interaction Effects227 cited
  • 1991An Analysis of the Tradeoff between Advertising and Price Discounting201 cited
  • 1979Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products169 cited
  • 1991

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Contemporary Perspectives on Strategic Market Planning
147 cited
  • 1987Modeling Marketing Interactions with Application to Salesforce Effectiveness133 cited
  • Cited by

    • 2021Channel-level resource allocation decision in multichannel retailing: A U.S. multichannel company application15 cited