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Fundamentos básicos de la gestión publicitaria en televisión · Study

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ArticleFundamentos básicos de la gestión publicitaria en televisión

Eva Marina Reinares Lara2003

Article2003

Fundamentos básicos de la gestión publicitaria en televisión

Eva Marina Reinares Lara · Pedro Javier Reinares Lara

13 citations·0/0 files stored·Dialnet (Universidad de la Rioja)

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Advertising and Communication Studies Marketing and Advertising Strategies Media and Digital Communication

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2016Formatos de publicidad no convencional en televisión versus spots: un análisis basado en el recuerdo 2007El anunciante en la era de la saturación publicitaria: Nuevas herramientas de comunicación 2007Analysis of the contents of the advertising saturation on television 2006Notoriedad de marca y medios de comunicación

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Year2003

Typearticle

Published2003-01-01

VenueDialnet (Universidad de la Rioja)

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Citations13

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ShelfAdvertising and Communication Studies

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openalex_workW175342213

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