The case for coaching -making evidence-based decisions on coaching

Abstract

If you are asking someone to spend money on coaching shouldn't you be able to prove they will get a return on that investment? Whether you are a coach selling your services or an in-house manager in charge of your organisation's coaching programme, you need to have an answer when the Finance Director asks: is all this money we are investing in coaching worth it? Coaching is an expensive development option and it isn't appropriate in every circumstance. You will have a lot more credibility if you can make a business case for investment, based on sound research data, that sets out where, and how, coaching will work and what the return will be on that investment. To help you make the case for coaching the CIPD have trawled through all of the research on coaching. We can tell you when it's effective and when it's not. We can tell you what the benefits are for the individual and what they are for the organisation. We can tell you what you need to do to make it work and what not to do. This book will help you make a compelling case for coaching.

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