The Role of Cittaslow in Destination Branding: the Case of Seferihisar

Halil Korkmaz · Okan Mercan · Lütfi Atay

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Sustainable Urban and Rural Development Diverse Aspects of Tourism Research Culinary Culture and Tourism

Abstract

Today, it can be said that tourism is seen as an instrument of local development. Branding destinations and product differentiation are necessary to achieve competitive advantage due to experiencing intense competition in the tourism industry. Cittaslow is one of the tools in destination branding in recent years that is noteworthy. Tourism differentiates in Cittaslow, which reached number nine in Turkey. The basic philosophy of Cittaslow is to forefront local values of destinations and different elements from other destinations. Therefore, preserved local and ecological in Cittaslow labeled destinations are important. In this study, the changes in Seferihisar which is Turkey’s first Cittaslow labeled destination, is examined. In this con-text, an evaluation of Seferihisar has been done, considering the effect of being Cittaslow.

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References

1991Managing Brand Equity 2003The meaning and measurement of destination image.2005Destination Branding: Insights and Practices from Destination Management Organizations 2000An Examination of the Role of Beneficial Image in Tourist Destination Selection 2002New Zealand, 100% Pure. The creation of a powerful niche destination brand 2013Designing brand identity: an essential guide for the whole branding team 2006Slow Cities: Sustainable Places in a Fast World 1994Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

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2023Awareness of the Cittaslow Brand among Polish Urban Dwellers and Its Impact on the Sustainable Development of Cities

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