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Nuevas formas publicitarias: patrocinio, "product placement", publicidad en Internet · Study

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ArticleNuevas formas publicitarias: patrocinio, "product placement", publicidad en Internet

Alfonso Méndiz Noguero2000

Article2000

Nuevas formas publicitarias: patrocinio, "product placement", publicidad en Internet

Alfonso Méndiz Noguero

27 citations·0/0 files stored·Dialnet (Universidad de la Rioja)

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

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2009El videojuego como herramienta de comunicación publicitaria:: una aproximación al concepto de advergaming 2007El anunciante en la era de la saturación publicitaria: Nuevas herramientas de comunicación 1970The persistence of the product placement in the viewer’s memory and its relation with the dramatic structure. A Case study in Alex de la Iglesia cinema

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Year2000

Typearticle

Published2000-01-01

VenueDialnet (Universidad de la Rioja)

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Citations27

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ShelfMarketing and Advertising Strategies

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openalex_workW177907183

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