SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Nuevas formas publicitarias: patrocinio, "product placement", publicidad en Internet
0 references·3 citing·11 second hop
Nuevas formas publicitarias: patrocinio, "product placement", publicidad en Internet (2000)Nuevas formas publicitarias: patrocinio, …El videojuego como herramienta de comunicación publicitaria:: una aproximación al concepto de advergaming (2009)El videojuego como herramient…El anunciante en la era de la saturación publicitaria: Nuevas herramientas de comunicación (2007)El anunciante en la era de la…The persistence of the product placement in the viewer’s memory and its relation with the dramatic structure. A Case study in Alex de la Iglesia cinema (1970)The persistence of the produc…Recall of Brand Placements in Computer/Video Games (2002)Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games (2004)Experiencing Interactive Advertising beyond Rich Media (2004)New advertising formats: advergames as a marketing communication tool (2011)Evaluation Expediency of Eco-Friendly Advertising Formats for Different Generation Based on Spanish Advertising Experts (2022)La publicidad que vivimos (1994)Media Virus: Hidden Agendas In Popular Culture (1994)Fundamentos básicos de la gestión publicitaria en televisión (2003)Critical Issues in Qualitative Research Methods. (1994)Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences (1997)A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies (2000)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2009El videojuego como herramienta de comunicación publicitaria:: una aproximación al concepto de advergaming16 cited
  • 2007El anunciante en la era de la saturación publicitaria: Nuevas herramientas de comunicación8 cited
  • 1970The persistence of the product placement in the viewer’s memory and its relation with the dramatic structure. A Case study in Alex de la Iglesia cinema1 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work