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Leveraging to beat the odds: the new marketing mind-set · Study

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ArticleLeveraging to beat the odds: the new marketing mind-set

Benson P. Shapiro1993

Article1993

Leveraging to beat the odds: the new marketing mind-set

Benson P. Shapiro · Adrian J. Slywotzky

59 citations·0/0 files stored·Harvard business review

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Marketing and Advertising Strategies Business Strategies and Innovation Innovation and Knowledge Management

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Year1993

Typearticle

Published1993-01-01

VenueHarvard business review

ISSN-L0017-8012

Languageen

Citations59

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW178068221

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