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Becoming a customer “owning” corporation · Study

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ArticleBecoming a customer “owning” corporation

Sandra Vandermerwe1996

Article1996

Becoming a customer “owning” corporation

Sandra Vandermerwe

52 citations·0/0 files stored·Long Range Planning

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Service and Product Innovation

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References

1992The balanced scorecard : measures that drive performance 1992The balanced scorecard--measures that drive performance.1983The diffusion of innovations 2009Leading change: why transformation efforts fail 1996The loyalty effect: The hidden force behind growth, profits, and lasting value 1995Leading change: Why transformation efforts fail 1995Capturing the value of supplementary services 1995The One to One Future: Building Relationships One Customer at a Time

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2002Retaining telephone banking customers at Frontier Bank 2005A conceptualisation of a customer‐bank bond in the context of the twenty‐first century UK retail banking industry 2002Customer satisfaction and loyalty in after sales service : modes of care in telecommunications systems delivery 2018The Role of Augmented Reality in the Interactivity of Co-Creation 2004Managing the process of adopting service logic in collaboration with suppliers 2014

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Year1996

Typearticle

Published1996-12-01

VenueLong Range Planning

ISSN-L0024-6301

Languageen

Citations52

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/s0024-6301(97)82815-4

openalex_workW2038077467

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Co-Creation in Complex Supply Chains: The Benefits of a Value Driven Design Approach