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Capturing the value of supplementary services · Study

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ArticleCapturing the value of supplementary services

James C. Anderson1995

Article1995

Capturing the value of supplementary services

James C. Anderson · James A. Narus

770 citations·0/0 files stored·Harvard business review

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Service and Product Innovation Customer Service Quality and Loyalty Corporate Governance and Management

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2001Value creation in E‐business 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration 1997Exploring the Implications of the Internet for Consumer Marketing 2000Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers 2000Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value 2000Towards an understanding of the behavioural intention to use a web site 2001Value Creation in Buyer–Seller Relationships 2002Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards

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Year1995

Typearticle

Published1995-01-01

VenueHarvard business review

ISSN-L0017-8012

Languageen

Citations770

Files0 public / 0

ShelfService and Product Innovation

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openalex_workW1591784466

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