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Capturing the value of supplementary services
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Capturing the value of supplementary services (1995)Capturing the value of supplementary serv…The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty (2007)The Long-Term Impact of Loyal…Value in business markets: What do we know? Where are we going? (2005)Value in business markets: Wh…The relationship between international diversification and performance in service firms (2003)The relationship between inte…Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty (2003)Effects of Loyalty Programs o…Capturing value creation in business relationships: A customer perspective (2003)Capturing value creation in b…Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)Earning the Right to Indulge:…Value creation in E‐business (2001)Value creation in E‐businessValue Creation in Buyer–Seller Relationships (2001)Value Creation in Buyer–Selle…Service strategies within the manufacturing sector: benefits, costs and partnership (2001)Service strategies within the…Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Investments in Consumer Relat…Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers (2000)Understanding the Customer Ba…Towards an understanding of the behavioural intention to use a web site (2000)Towards an understanding of t…Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value (2000)Implications of Loyalty Progr…E-leadership (2000)E-leadershipCustomer loyalty: the future of hospitality marketing (1999)Customer loyalty: the future …Exploring the Implications of the Internet for Consumer Marketing (1997)Exploring the Implications of…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Zero defections: quality comes to services. 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  • 2005Value in business markets: What do we know? Where are we going?

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611 cited
  • 2007The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty611 cited
  • 2001Service strategies within the manufacturing sector: benefits, costs and partnership602 cited