ChapterMarketing wine in ChinaMichael B Beverland2003Marketing wine in ChinaMichael B Beverland, Phil Bretherton, Peter Carswell2003-01-01chapterAcquire (CQUniversity)1 citationsclosedNo readable copy stored yet — this record is metadata only.Wine Industry and TourismMarketing and Advertising StrategiesConsumer Behavior in Brand Consumption and IdentificationAbstractNo description available