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Marketing wine in China · Study

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ChapterMarketing wine in China

Michael B Beverland2003

Chapter2003

Marketing wine in China

Michael B Beverland · Phil Bretherton · Peter Carswell

1 citations·0/0 files stored·Acquire (CQUniversity)

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Wine Industry and Tourism Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

No description available

Details

Year2003

Typechapter

Published2003-01-01

VenueAcquire (CQUniversity)

Languageen

Citations1

Files0 public / 0

ShelfWine Industry and Tourism

Identifiers

openalex_workW1782422702

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