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Michael B Beverland · Study
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Author
Michael B Beverland
50 works
· latest 2020
· 6 institutions
cluster: provisional
ORCID 0000-0002-3142-0441
Works
50 shown
How to write up case-study methodology sections
Industrial Marketing Management
·
2020
·
3 authors
·
editorial
97
citations
Loyalty or liability
Marketing Theory
·
2017
·
4 authors
46
citations
The brand authenticity continuum: strategic approaches for building value
Journal of Marketing Management
·
2016
·
3 authors
114
citations
Measuring Consumer-Based Brand Authenticity
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2015
·
4 authors
·
chapter
61
citations
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
Journal of the Academy of Marketing Science
·
2015
·
3 authors
·
Open access
209
citations
Measuring consumer-based brand authenticity
Journal of Business Research
·
2013
·
4 authors
·
Open access
780
citations
Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
Psychology and Marketing
·
2010
·
3 authors
·
Open access
108
citations
From strategy to tactics: Building, implementing, and managing brand equity in business markets
Industrial Marketing Management
·
2010
·
3 authors
54
citations
Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort*
Journal of Product Innovation Management
·
2009
·
3 authors
·
Open access
118
citations
Memorable Customer Experiences: A Research Anthology
·
2009
·
3 authors
49
citations
What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006
Industrial Marketing Management
·
2009
·
2 authors
·
Open access
338
citations
The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes
Journal of Consumer Research
·
2009
·
2 authors
1,002
citations
Exploring consumer conflict management in service encounters
Journal of the Academy of Marketing Science
·
2009
·
4 authors
88
citations
The effects of in-store themed events on consumer store choice decisions
Journal of Retailing and Consumer Services
·
2009
·
3 authors
·
Open access
69
citations
Building Brand Authenticity
Palgrave Macmillan UK eBooks
·
2009
·
1 author
·
book
129
citations
Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
Journal of Advertising
·
2008
·
3 authors
509
citations
Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships
Journal of Advertising
·
2007
·
3 authors
·
Open access
86
citations
Understanding retail experiences - the case for ethnography
International Journal of Market Research
·
2007
·
3 authors
·
Open access
102
citations
Branding the business marketing offer: exploring brand attributes in business markets
Journal of Business and Industrial Marketing
·
2007
·
3 authors
58
citations
Exploring the dark side of pet ownership: Status- and control-based pet consumption
Journal of Business Research
·
2007
·
3 authors
115
citations
Why pass on viral messages? Because they connect emotionally
Business Horizons
·
2007
·
5 authors
502
citations
An exploration of relational customers' response to service failure
Journal of Services Marketing
·
2007
·
3 authors
86
citations
Industrial global brand leadership: A capabilities view
Industrial Marketing Management
·
2006
·
3 authors
145
citations
Cultural frames that drive sales and marketing apart: an exploratory study
Journal of Business and Industrial Marketing
·
2006
·
3 authors
·
Open access
82
citations
In-store music and consumer–brand relationships: Relational transformation following experiences of (mis)fit
Journal of Business Research
·
2006
·
4 authors
160
citations
Implementing market orientation in industrial firms: A multiple case study
Industrial Marketing Management
·
2006
·
2 authors
100
citations
MANAGING INTEGRATED MARKETING COMMUNICATION (IMC) THROUGH STRATEGIC DECOUPLING: How Luxury Wine Firms Retain Brand Leadership While Appearing to Be Wedded to the Past
Journal of Advertising
·
2005
·
2 authors
177
citations
Brand management and the challenge of authenticity
Journal of Product & Brand Management
·
2005
·
1 author
134
citations
Crafting Brand Authenticity: The Case of Luxury Wines*
Journal of Management Studies
·
2005
·
1 author
·
Open access
876
citations
The ‘real thing’: Branding authenticity in the luxury wine trade
Journal of Business Research
·
2005
·
1 author
621
citations
Managing the Design Innovation–Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives*
Journal of Product Innovation Management
·
2005
·
1 author
145
citations
Relationship Marketing
Journal of International Food & Agribusiness Marketing
·
2004
·
2 authors
12
citations
Uncovering “theories‐in‐use”: building luxury wine brands
European Journal of Marketing
·
2004
·
1 author
182
citations
An Exploration of the Luxury Wine Trade
International Journal of Wine Marketing
·
2004
·
1 author
27
citations
In search of the right in-store music
Business Horizons
·
2003
·
2 authors
58
citations
Building icon wine brands: exploring the systemic nature of luxury wines
·
2003
·
1 author
5
citations
Why is quality no longer enough? Strategic marketing evolution in the wine industry
TU/e Research Portal
·
2003
·
3 authors
·
other
1
citations
Marketing wine in China
Acquire (CQUniversity)
·
2003
·
3 authors
·
chapter
1
citations
Using country of origin in strategy: The importance of context and strategic action
Journal of Brand Management
·
2002
·
2 authors
103
citations
Unlocking the Asian Wine Market: An Exploratory Case Study
International Journal of Wine Marketing
·
2002
·
1 author
10
citations
Wind of changes: Marketing strategies in the wine trade
TU/e Research Portal
·
2002
·
2 authors
·
other
1
citations
Contextual Influences and the Adoption and Practice of Relationship Selling in a Business-to-business Setting: An Exploratory Study
Journal of Personal Selling and Sales Management
·
2001
·
1 author
102
citations
Winery Tourism Life-cycle Development: A Proposed Model
Tourism Recreation Research
·
2001
·
2 authors
54
citations
The asian market : A case study
DIAL (Catholic University of Leuven)
·
2001
·
2 authors
·
report
·
Open access
0
citations
Crunch Time for Small Wineries Without Market Focus?
International Journal of Wine Marketing
·
2000
·
1 author
19
citations
Wine Tourism: A Tale of Two Conferences
International Journal of Wine Marketing
·
2000
·
1 author
16
citations
Organisational life cycles in small NZ wineries.
Australian and New Zealand wine industry journal
·
2000
·
2 authors
4
citations
Wine marketing challenges in Asia.
Australian and New Zealand wine industry journal
·
2000
·
1 author
3
citations
Old world vs. new in wine tourism and marketing.
Australian and New Zealand wine industry journal
·
1999
·
1 author
8
citations
Wine tourism: missed opportunities in West Auckland.
Australian and New Zealand wine industry journal
·
1998
·
4 authors
17
citations