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ChapterMeasuring Consumer-Based Brand Authenticity

Julie Napoli2015

Measuring Consumer-Based Brand Authenticity

Julie Napoli, Sonia Dickinson, Michael B Beverland, Francis John Farrelly

2015-12-01chapterDevelopments in marketing science: proceedings of the Academy of Marketing Science61 citationsclosed

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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2021Untying the Influence of Green Brand Authenticity on Electronic Word-of-Mouth Intention: A Moderation–Mediation Model

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Year2015

Typechapter

VenueDevelopments in marketing science: proceedings of the Academy of Marketing Science

Languageen

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doi10.1007/978-3-319-24184-5_131

openalex_workW4244592777

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