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Building icon wine brands: exploring the systemic nature of luxury wines · Study

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ArticleBuilding icon wine brands: exploring the systemic nature of luxury wines

Michael B Beverland2003

Article2003

Building icon wine brands: exploring the systemic nature of luxury wines

Michael B Beverland

5 citations·0/0 files stored

No readable copy stored yet — this record is metadata only.

Wine Industry and Tourism Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 5 citations exist upstream.

References

2004Reliability and Validity in Qualitative Research 2000Consuming luxury brands: The relevance of the ‘Rarity Principle’2000Brands without boundaries – The internationalisation of the designer retailer’s brand

Cited by

2019Extending the double jeopardy and duplication of purchase laws to the wine market 2010Ein Plädoyer für die Marke in der Weinwirtschaft

Details

Year2003

Typearticle

Published2003-01-01

Languageen

Citations5

Files0 public / 0

ShelfWine Industry and Tourism

Identifiers

openalex_workW9596898

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