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• 2017The influence of green brand innovativeness and value perception on brand loyalty: the moderating role of green knowledge101 cited
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• 2021An integrative framework for managing customer value propositions72 cited
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• 2009Is market orientation a relevant strategy for higher education institutions?58 cited
• 2008Developing Alliance Capabilities50 cited
• 2001Ouverture de ‘Market-Driven Management’46 cited
• 2010The effectiveness of female nudity in advertising in three European countries45 cited
• 2011Segmenting the market through the determinants of involvement: The case of fair trade38 cited
• 2010One, two, three: A practical brand anatomy35 cited
• 2015