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This Bachelor thesis will introduce it's reader to the area of financial and non-financial benefits. These incentive measures are used very often at the present time. The thesis is divided into two parts ? theoretical and analytical. The theoretical part deals in detail with the particular benefits, the needs of ordinary people and also the compilation of the questionnaire. The theory of SWOT analysis processing can be also found in this part. In the analytical part, I briefly introduced the insurence company Victoria Volksbanken a.s. and also the individual products which ranks among the best in the market. I conducted a survey in several insurance companies in order to find out which company offers the widest range of employee benefits. My findings should be also inspirational for Victoria Volksbanken's management to achieve better motivation not only for managers but also for insurance agents and other employees who work hard to fullfill their daily plans.
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