this work references cited by second hopReferences
- 1984Case Study Research: Design and Methods81,948 cited
- 1956The Presentation of Self in Everyday Life.25,991 cited
- 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
- 1988Possessions and the Extended Self9,050 cited
- 1997Representation: Cultural representations and signifying practices.7,801 cited
- 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
- 1986Case study research: Design and methods5,885 cited
- 2007Dual-Processing Accounts of Reasoning, Judgment, and Social Cognition5,134 cited
- 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
- 1995Building Strong Brands4,432 cited
- 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
- 1987Life as Narrative2,539 cited
- 1986Strategic Brand Concept-Image Management2,198 cited
- 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
- 2007Explorations in Personality1,869 cited
- 1954
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work