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Judgments of Relative Importance in Decision Making: The Importance of Interpretation and the Interpretation of Importance
16 references·2 citing·42 second hop
Judgments of Relative Importance in Decision Making: The Importance of Interpretation and the Interpretation of Importance (1991)Judgments of Relative Importance in Decis…Advances in Consumer Research (2025)Advances in Consumer ResearchIntermediate microeconomics : A modern approach (2006)Intermediate microeconomics :…Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Decisions with Multiple Objec…A value pluralism model of ideological reasoning. (1986)A value pluralism model of id…Why are some problems hard? Evidence from Tower of Hanoi (1985)Why are some problems hard? E…Causal relatedness and importance of story events (1985)Causal relatedness and import…Strategies for multiattribute binary choice. (1983)Strategies for multiattribute…Contingent decision behavior. (1982)Contingent decision behavior.Telling more than we can know: Verbal reports on mental processes. (1977)Telling more than we can know…Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1977)Decisions with Multiple Objec…Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Task complexity and contingen…Exceptional Paper—Lexicographic Orders, Utilities and Decision Rules: A Survey (1974)Exceptional Paper—Lexicograph…Elimination by aspects: A theory of choice. (1972)Elimination by aspects: A the…Foundations of Measurement, Vol. I: Additive and Polynomial Representations (1971)Foundations of Measurement, V…Comparison of Bayesian and regression approaches to the study of information processing in judgment (1971)Comparison of Bayesian and re…A theory of data. (1960)A theory of data.Could evaluation mode nudge people's health-related decisions? Extending the general evaluability theory to risk communication (2020)Could evaluation mode nudge p…Multicriteria methods for resource planning: an experimental comparison (1994)Multicriteria methods for res…Individual Choice Behavior: A Theoretical Analysis. (1960)Intransitivity of preferences. (1969)Features of similarity. (1977)Discrete Choice Methods with Simulation (2001)Construal-level theory of psychological distance. (2010)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)The Framing of Decisions and the Psychology of Choice (1981)Prospect theory: An analysis of decision under risk (1988)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Response strategies for coping with the cognitive demands of attitude measures in surveys (1991)Human Problem Solving (1972)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Long-term working memory. (1995)Constructive Consumer Choice Processes (1998)Theory and Methods of Scaling (1958)A Directional Theory of Issue Voting (1989)Assessing subjective well-being: Progress and opportunities (1994)Validation Guidelines for IS Positivist Research (2004)Multiple Factor Analysis (2007)Rational choice and the structure of the environment. (1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Judgment under Uncertainty: Heuristics and Biases (1974)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Personal Knowledge: Towards a Post-Critical Philosophy (1959)Availability: A heuristic for judging frequency and probability (1973)Judgment under Uncertainty: Heuristics and Biases (1975)The Elaboration Likelihood Model of Persuasion (1986)Development of NASA-TLX (Task Load Index): Results of Empirical and Theoretical Research (1988)Toward a Theory of Situation Awareness in Dynamic Systems (1995)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Risk management in a dynamic society: a modelling problem (1997)Best-worst multi-criteria decision-making method (2014)Environmental jolts, institutional change, and the creation of entrepreneurial opportunity in the US electric power industry (2003)Why Some Things Should Not Be for Sale (2010)Preference, Value, Choice, and Welfare (2011)Citizen Participation in Decision Making: Is It Worth the Effort? (2004)Extended VIKOR method in comparison with outranking methods (2006)Multi-criteria decision analysis in environmental sciences: Ten years of applications and trends (2011)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1977Telling more than we can know: Verbal reports on mental processes.11,315 cited
  • 1994Decisions with Multiple Objectives: Preferences and Value Tradeoffs.8,369 cited
  • 1972Elimination by aspects: A theory of choice.3,365 cited
  • 1977Decisions with Multiple Objectives: Preferences and Value Tradeoffs.2,305 cited
  • 2006Intermediate microeconomics : A modern approach2,266 cited
  • 1976Task complexity and contingent processing in decision making: An information search and protocol analysis1,965 cited
  • 1971Comparison of Bayesian and regression approaches to the study of information processing in judgment1,819 cited
  • 1960A theory of data.1,556 cited
  • 1982Contingent decision behavior.1,244 cited
  • 1971Foundations of Measurement, Vol. I: Additive and Polynomial Representations757 cited
  • 1986A value pluralism model of ideological reasoning.724 cited
  • 1985Why are some problems hard? Evidence from Tower of Hanoi722 cited
  • 1985Causal relatedness and importance of story events663 cited
  • 1983Strategies for multiattribute binary choice.605 cited

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1974
Exceptional Paper—Lexicographic Orders, Utilities and Decision Rules: A Survey
537 cited

Cited by

  • 1994Multicriteria methods for resource planning: an experimental comparison127 cited
  • 2020Could evaluation mode nudge people's health-related decisions? Extending the general evaluability theory to risk communication1 cited