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The Factors Influencing Churn Rates Among Season Ticket Holders: An Empirical Analysis

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2015How do brand personality, identification, and relationship length drive loyalty in sports?55 cited
2012Measuring season ticket holder satisfaction: Rationale, scale development and longitudinal validation54 cited
2018Are Sport Consumers Unique? Consumer Behavior Within Crowded Sport Markets52 cited
2014Predicting which season ticket holders will renew and which will not49 cited
2016The uniqueness of sport: Testing against marketing's empirical laws45 cited
2019Built to last: relationship quality management for season ticket holders41 cited
2023Sports consumption behaviors of football fans: the relationship between social identity, team loyalty and behavioral intention toward consumption38 cited
2020Extreme brand love: measuring and modelling the intensity of sports team love34 cited
2017Modeling the consumer journey for membership services33 cited
2011The downside of being irrelevant and aloof: Exploring why individuals do not attend sport32 cited
2015Segmenting initial fans of a new team: A taxonomy of sport early adopters28 cited