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Marketing Capabilities and Firm Performance: A Hierarchical Model · Study

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ArticleMarketing Capabilities and Firm Performance: A Hierarchical Model

Graham John Hooley1999

Article1999

Marketing Capabilities and Firm Performance: A Hierarchical Model

Graham John Hooley · John Fahy · Tony Cox · József Berács · Krzysztof Fonfara · Boris Snoj

140 citations·0/0 files stored·Journal of Market-Focused Management

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Innovation and Knowledge Management Marketing and Advertising Strategies Corporate Governance and Management

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References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1984A resource‐based view of the firm 1995The Theory of the Growth of the Firm 1993The cornerstones of competitive advantage: A resource‐based view 1991The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation 1993Strategic assets and organizational rent 1990The Effect of a Market Orientation on Business Profitability

Cited by

2018Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China 2017The influence of relational capability and marketing capabilities on the export performance of emerging market firms 2010A Research In Relating Entrepreneurship, Marketing Capability, Innovative Capability And Sustained Competitive Advantage 2015Marketing capabilities and firm performance: literature review and future research agenda 2003Market orientation in the service sector of the transition economies of central Europe

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Year1999

Typearticle

Published1999-10-01

VenueJournal of Market-Focused Management

ISSN-L1382-3019

Languageen

Citations140

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1023/a:1009879120167

openalex_workW183423291

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2015

The Relationship between Competitive Strategy and Firm Performance in Micro and Small Businesses in Ghana: The Moderating Role of Managerial and Marketing Capabilities

2007Developing a scale for stakeholder orientation

2014Born globals trough knowledge-based dynamic capabilities and network market orientation