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Cited by

• 2011The Arab Spring| Digital Media in the Egyptian Revolution: Descriptive Analysis from the Tahrir Data Set250 cited
• 2010Creating ‘value’ beyond the point of production: branding, financialization and market capitalization177 cited
• 2012The community brand paradigm: A response to brand management's dilemma in the digital era98 cited
• 2013Economic Geographies of Brands and Branding93 cited
• 2016Biopolitical Marketing and Social Media Brand Communities93 cited
• 2019Geographies of dissociation: Value creation, ‘dark’ places, and ‘missing’ links87 cited
• 2009A Brief History of Branding in China85 cited
• 2012Deforming the Figure: Topology and the Social Imaginary76 cited
• 2012Branded Cosmopolitanisms: ‘Global’ Coffee Brands and the Co-creation of ‘Cosmopolitan Cool’72 cited
• 2014Brand transformation: a performative approach to brand regeneration56 cited
• 2013Reassembling the Cultural49 cited
• 2008RED is the New Black: Brand Culture, Consumer Citizenship and Political Possibility49 cited
• 2013Your ad here: the cool sell of guerrilla marketing45 cited
• 2014Fields, Genres, Brands44 cited