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Techno‐Ready Marketing: How and Why Your Customers Adopt Technology · Study

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ArticleTechno‐Ready Marketing: How and Why Your Customers Adopt Technology

Unknown author2002

Article2002

Techno‐Ready Marketing: How and Why Your Customers Adopt Technology

Unknown author

242 citations·0/0 files stored·Journal of Consumer Marketing

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Technology Adoption and User Behaviour Marketing and Advertising Strategies Innovation Diffusion and Forecasting

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2002Marketing Actions and the Value of Customer Assets 2004A Technology Readiness-Based Taxonomy of Customers 2022What drives students’ AI learning behavior: a perspective of AI anxiety 2021How to enhance hotel guests’ acceptance and experience of smart hotel technology: An examination of visiting intentions 2012Customer Preferences for Online, Social Media, and Mobile Innovations in the Hospitality Industry 2010Technology’s Impact on the Gaps Model of Service Quality 2013Impacts of technology readiness on emotions and cognition in Brazil 2013Integrating Technology Readiness into the Expectation–Confirmation Model: An Empirical Study of Mobile Services

Details

Year2002

Typearticle

Published2002-07-01

VenueJournal of Consumer Marketing

ISSN-L0736-3761

Languageen

Citations242

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1108/jcm.2002.19.4.359.1

openalex_workW1835007222

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