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Du sens, des sens. Sémiotique, marketing et communication en terrain sensible
4 references·3 citing·33 second hop
Du sens, des sens. Sémiotique, marketing et communication en terrain sensible (2007)Du sens, des sens. Sémiotique, marketing …Sémiotique et communication (2004)Sémiotique et communicationPursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics (2004)Pursuing the meaning of meani…Le marketing de la production d'expérience : Statut théorique et implications managériales (2002)Le marketing de la production…Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Culture and Consumption: A Th…Dissonance des objectifs dans la chaîne de production des œuvres patrimoniales en réalité virtuelle (2023)Dissonance des objectifs dans…When Advertising Highlights the Binomial Identity Values of Luxury and CSR Principles: The Examples of Louis Vuitton and Hermès (2018)When Advertising Highlights t…La « variation » médiatique : D’un fondamental sémiotique à un enjeu d’innovation industrielle (2015)La « variation » médiatique :…Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology (1989)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Building Brand Community (2002)Approche empirique de l'immersion dans l'expérience de consommation: les opérations d'appropriation (2003)L’expérience du consommateur dans le commerce de détail. Une revue de littérature (2013)Impact of customer experience on loyalty: a multichannel examination (2017)The Rites Of Passage (1961)How To Do Things With Words (1975)Possessions and the Extended Self (1988)Focus Groups as Qualitative Research (1997)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Course in General Linguistics (2017)A Theory of Semiotics (1976)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Reading images: the grammar of visual design (1996)A semiotic analysis of nostalgia as a connection to the past (2008)The CoO‐ELM model (2009)Country-image discourse model: Unraveling meaning, structure, and function of country images (2011)II est là, je le vois, il me parle (1983)Vers l'intermédialité. Histoires, positions et options d'un axe de pertinence (2006)Intermediality, Intertextuality, and Remediation: A Literary Perspective on Intermediality (2011)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2004)Going green to be seen: Status, reputation, and conspicuous conservation. (2010)Luxury products for the circular economy? A case study of Bang & Olufsen (2019)CSR motives on situational scepticism towards luxury brands (2021)Marketing communication in luxury research: a framework-based literature review and research agenda (2022)Lessons learned from supplementing archaeological museum exhibitions with virtual reality (2019)Understanding virtual reality continuance: an extended perspective of perceived value (2020)Innovating the cultural heritage museum service model through virtual reality and augmented reality: the effects on the overall visitor experience and satisfaction (2021)Le pluralisme méthodologique en sciences de l’information et de la communication a l’épreuve de la « communication engageante » (2005)Sujets sociaux et médias : débats et nouvelles perspectives en sciences de l’information et de la communication (2006)La prétention sémiotique dans la communication (2007)
this work references cited by second hop

References

  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
  • 2002Le marketing de la production d'expérience : Statut théorique et implications managériales267 cited
  • 2004Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics166 cited
  • 2004Sémiotique et communication66 cited

Cited by

  • 2018When Advertising Highlights the Binomial Identity Values of Luxury and CSR Principles: The Examples of Louis Vuitton and Hermès28 cited
  • 2015La « variation » médiatique : D’un fondamental sémiotique à un enjeu d’innovation industrielle10 cited
  • 2023Dissonance des objectifs dans la chaîne de production des œuvres patrimoniales en réalité virtuelle4 cited

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