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This study aims at investigating both the influence of the wide diffusion of information technology (IT) in the everyday life of the contemporary individual in the Brazilian context and the impact the daily use of digital media in the integration of individuals' private and professional lives.Technical advancement of digital media enabled many tasks to be performed through IT.Following that, TIs penetrated virtually all spheres of society, i.e., the everyday social relationships, the work setting and the wider context such as the economic and cultural activities.The possibilities of new ways of communication and data processing were enhanced dramatically by ITs potentialities and development.This wide use of digital media made ITs a naturalized means of action and interaction.As a consequence, the mechanisms underlying their appliance were incorporated in an organic way into individuals' lives.This work investigates these mechanisms and their relationships with both private and professional lives.5.1.5Categoria "Informação" _________________________________ p. 85 5.1.6Categoria "Comunicação" _______________________________ p. 88 5.1.7Categoria "Necessidade/Dependência" ____________________ p. 92 5.2 Análise dos aspectos gerais positivos e negativos sobre o uso dos meios digitais ____________________________________________________ p.
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