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Atitudes dos consumidores a partir da teoria das pistas e da consciência ambiental: contribuições ao estudo do green marketing
16 references·0 citing·42 second hop
Atitudes dos consumidores a partir da teoria das pistas e da consciência ambiental: contribuições ao estudo do green marketing (2009)Atitudes dos consumidores a partir da teo…COMPORTAMENTO DO CONSUMIDOR (2019)COMPORTAMENTO DO CONSUMIDORPro‐environmental products: marketing influence on consumer purchase decision (2008)Pro‐environmental products: m…Building Brand Equity through Corporate Societal Marketing (2002)Building Brand Equity through…WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS. (2000)WHY COMPANIES GO GREEN: A MOD…Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Environmental segmentation al…The link between green purchasing decisions and measures of environmental consciousness (1996)The link between green purcha…Green consumers in the 1990s: Profile and implications for advertising (1996)Green consumers in the 1990s:…Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy (1995)Buyer Characteristics of the …Consumer Behavior and Marketing Strategy (1990)Consumer Behavior and Marketi…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Consumer Knowledge: Effects o…Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences (1983)Attitude Toward the Ad As a M…Consumer behavior and marketing action (1981)Consumer behavior and marketi…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. (1977)Belief, Attitude, Intention a…COMPORTAMENTO DO CONSUMIDORCOMPORTAMENTO DO CONSUMIDORInstitutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)Social acceptance of renewable energy innovation: An introduction to the concept (2007)What We Know and Don’t Know About Corporate Social Responsibility (2012)The Discovery of Grounded Theory (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Green Consumption: Behavior and Norms (2010)Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products (2013)Sex Differences in Social Behavior (2013)“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)Estimating Nonresponse Bias in Mail Surveys (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Scale Development : Theory and Applications (1991)Green marketing: legend, myth, farce or prophesy? 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References

  • 2000WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS.4,053 cited
  • 1977Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research.2,615 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations2,537 cited
  • 1990Consumer Behavior and Marketing Strategy1,768 cited
  • 1999Environmental segmentation alternatives: a look at green consumer behavior in the new millennium1,631 cited
  • 1996Green consumers in the 1990s: Profile and implications for advertising1,603 cited
  • 1981Consumer behavior and marketing action1,397 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
  • 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
  • 1996The link between green purchasing decisions and measures of environmental consciousness1,051 cited
  • 2008Pro‐environmental products: marketing influence on consumer purchase decision1,032 cited
  • 2002Building Brand Equity through Corporate Societal Marketing944 cited
  • n.d.COMPORTAMENTO DO CONSUMIDOR780 cited
  • 1995Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy711 cited

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  • 2019COMPORTAMENTO DO CONSUMIDOR681 cited
  • 1983Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences482 cited
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