Smartphones: User Engagement Motivations Effect on their Value, Satisfaction, and Future Engagement Intention

Abstract

The growth of mobile technology mediated environments is accelerated by its accessibility and easy usage of mobile technology tools, such as smartphones and tablets. User friendly and intuitive features drive user value and satisfaction. These features motivate and drive further engagement. Smartphones allow users to control when, where, and how they engage in chosen activities that serve their needs, saving time, completing a task (utilitarian), entertain them (hedonic), or connect with others (social). This study investigates, proposes, and tests an engagement motivation model to explain smartphone users’ motivations, and their value, satisfaction, and overall continued engagement intention. Findings indicate users’ engagement motivations do influence their value, satisfaction and overall engagement intention.

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