Marketing Education for Accountants

David M. Blanchette

10 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Marketing and Advertising Strategies Accounting Education and Careers

Abstract

This article addresses the issue of interdisciplinary marketing education by considering the case of marketing concepts and skills relevant for accountants. The need for marketing skills is identified; germane concepts and skills are documented; and suggestions for incorporating them, in order to improve both firm management and client service, are elaborated.

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1991Management accounting 1988Meta-Analyses of Attitudes toward Advertising by Professionals 1987Identifying buying influences for a professional service: Implications for marketing efforts 1993Reforming Accounting Education 1990ECONOMETRIC EFFICIENCY OF ASSET VALUATION RULES UNDER PRICE MOVEMENT AND MEASUREMENT ERRORS 1991Establishing Cross-Disciplinary Marketing Education 1992Goodwill Accounting: Time for an Overhaul 1991Marketing Principles and Practice in the Accounting Profession: A Review

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2010An Empirical Examination of the Three Dichotomies of Marketing Academe Model

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