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Marketing Education for Accountants

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References

1991Management accounting320 cited
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1993Reforming Accounting Education64 cited
1990ECONOMETRIC EFFICIENCY OF ASSET VALUATION RULES UNDER PRICE MOVEMENT AND MEASUREMENT ERRORS42 cited
1991Establishing Cross-Disciplinary Marketing Education38 cited
1992Goodwill Accounting: Time for an Overhaul34 cited
1991Marketing Principles and Practice in the Accounting Profession: A Review30 cited
1990THE PLACE OF COMMUNICATION SKILLS IN THE TRAINING OF ACCOUNTANTS IN NEW ZEALAND23 cited
1986Segmenting a business market for a professional service18 cited

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2010An Empirical Examination of the Three Dichotomies of Marketing Academe Model4 cited

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