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Programmatic Buying Bidding Strategies with Win Rate and Winning Price Estimation in Real Time Mobile Advertising
5 references·3 citing·33 second hop
Programmatic Buying Bidding Strategies with Win Rate and Winning Price Estimation in Real Time Mobile Advertising (2014)Programmatic Buying Bidding Strategies wi…Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords (2005)Internet Advertising and the …Price Prediction in a Trading Agent Competition (2004)Price Prediction in a Trading…SouthamptonTAC (2003)SouthamptonTACModeling Auction Price Uncertainty Using Boosting-based Conditional Density Estimation (2002)Modeling Auction Price Uncert…Challenges and Future Directions of Computational Advertising Measurement Systems (2020)Challenges and Future Directi…A gamma-based regression for winning price estimation in real-time bidding advertising (2017)A gamma-based regression for …Combining Powers of Two Predictors in Optimizing Real-Time Bidding Strategy under Constrained Budget (2016)Combining Powers of Two Predi…General competitive analysis (1971)Exploring bidding strategies for market-based scheduling (2004)Markets come to bits: Evolution, computation and markomata in economic science (2007)The Measure of All Minds: Evaluating Natural and Artificial Intelligence (2017)Making More from Less: Strategic Demand Reduction in the FCC Spectrum Auctions (1997)The FCC Spectrum Auctions: An Early Assessment (1997)ATTac-2001: A Learning, Autonomous Bidding Agent (2002)Probabilistic Automated Bidding in Multiple Auctions (2004)Bidding for Customer Orders in TAC SCM (2006)Bidding algorithms for simultaneous auctions (2001)Developing a bidding agent for multiple heterogeneous auctions (2003)Designing a Successful Trading Agent: A Fuzzy Set Approach (2004)Autonomous Adaptive Agents for Single Seller Sealed Bid Auctions (2005)Bid landscape forecasting in online ad exchange marketplace (2011)Bid optimizing and inventory scoring in targeted online advertising (2012)Optimal real-time bidding for display advertising (2014)The Variance Gamma Process and Option Pricing (1998)Ad click prediction (2013)How Promotions Work (1995)Social Media Metrics — A Framework and Guidelines for Managing Social Media (2013)Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness (2014)Exploring the Effect of Synced Brand versus Competitor Brand on Brand Attitudes and Purchase Intentions (2023)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Multipart pricing of public goods (1971)Incentives in Teams (1973)Matching with Contracts (2005)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)Digital Economics (2019)The assignment game I: The core (1971)Job Matching, Coalition Formation, and Gross Substitutes (1982)A Model of Search Intermediaries and Paid Referrals (2007)Bidding to the Top: VCG and Equilibria of Position-Based Auctions (2007)An empirical study of reserve price optimisation in real-time bidding (2014)
this work references cited by second hop

References

  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,743 cited
  • 2005Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords112 cited
  • 2004Price Prediction in a Trading Agent Competition88 cited
  • 2002Modeling Auction Price Uncertainty Using Boosting-based Conditional Density Estimation48 cited
  • 2003SouthamptonTAC41 cited

Cited by

  • 2020Challenges and Future Directions of Computational Advertising Measurement Systems93 cited
  • 2016Combining Powers of Two Predictors in Optimizing Real-Time Bidding Strategy under Constrained Budget26 cited
  • 2017A gamma-based regression for winning price estimation in real-time bidding advertising26 cited

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