Chapter 8 Learning and Memory Correlates of Implicit Motives

Abstract

Abstract This chapter provides an overview of recent findings on the importance of implicit motives for cognition and memory. Empirical evidence is described for each stage of information processing, from attention, encoding, and rehearsal to retrieval. We find that people automatically attend to and process stimuli in the social environment that carry incentives linked to their implicit motives, especially when these are rich in motive-related affect. Through rehearsal and retrieval of such stimuli, the person can re-experience the pleasure associated with the implicit motive. In particular, the chapter focuses on the role of situational context factors that interact with motivational states to predict motive-related behavior in a person × situation framework. As an extension of the findings on this interaction, the importance of a personological perspective on cultural differences in cognition is highlighted.

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