References

• 1963Experimental and Quasi-Experimental Designs for Research15,090 cited
• 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
• 1983Advances in Consumer Research2,879 cited
• 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
• 1989Commercial Use of Conjoint Analysis: An Update788 cited
• 1975Consumer Choice Strategies: Simplifying Vs. Optimizing647 cited
• 1997Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement192 cited
• 1981A Hybrid Utility Estimation Model for Conjoint Analysis190 cited
• 1993The Effect of Attribute Ranges on Weights in Multiattribute Utility Measurements181 cited
• 1993The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice179 cited
• 1988A CONJUNCTIVE‐COMPENSATORY APPROACH TO THE SELF‐EXPLICATION OF MULTIATTRIBUTED PREFERENCES*175 cited
• 1983An Empirical Comparison of the Predictive Validity of Self-Explicated, Huber-Hybrid, Traditional Conjoint, and Hybrid Conjoint Models136 cited
• 1984Reliability and Validity of Conjoint Analysis and Self-Explicated Weights: A Comparison127 cited
• 1980State-of-Mind Effects on the Accuracy with Which Utility Functions Predict Marketplace Choice90 cited