Technology acceptance model and the paths to online customer loyalty in an emerging market

Mai Nguyen · Yoshi Takahashi · Nhâm Phong Tuân

13 citations0/0 files storedHrčak Portal of scientific journals of Croatia (University Computing Centre)

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

SAŽETAKModel prihvaćanja tehnologije (engl.technology acceptance model -TAM) dobro je poznat već desetljećima.Međutim globalno prihvaćanje interneta potiče novo zanimanje za primjenu TAM-a u e-trgovanju i postkupovnoj namjeri, posebice na tržištima u razvoju.Podaci su prikupljeni online anketiranjem 758 potrošača u Vijetnamu.Poseban doprinos rezultata jest u tome što pokazuju da percipirana korisnosti jednostavnost

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1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1998A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction 1988Response Determinants in Satisfaction Judgments 1996Empirical Evaluation of the Revised Technology Acceptance Model 2008Consumer e-shopping acceptance: Antecedents in a technology acceptance model 2002Does Internet Connectivity Affect Export Performance? Evidence from the Transition Economies

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2020User Friendly and User Satisfaction Model Aligned With FinTech

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