Political Public Relations: Research on its Success and its Influence on German Media Coverage

Abstract

In Germany, research about the influence of PR on journalism (determination research), has a comparatively long tradition. Underlying the majority of studies is an explicit normative understanding of the value of independent journalism for democracy. This is especially true for political journalism. However, the ever-growing behind-the-scenes activities of spindoctors and political PR are becoming more and more important and influential. This chapter provides a critical synopsis of German determination research and of current research on the interplay between political PR and media coverage on politics. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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