Book2017

Greener Marketing

Unknown author

72 citations0/0 files storedRoutledge eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Environmental Sustainability in Business Sustainable Supply Chain Management Corporate Social Responsibility and Sustainability

Abstract

Environmental issues are no longer of marginal interest to business. Whether the company operates in mining, cosmetics or transport, it is facing ever greater stakeholder pressure to 'green-up' its act. No longer are issues of greener marketing merely tied to product communication: increasingly, the company's overall approach is being examined. The book is divided into three parts: part one considering the strategic implications of greener marketing, part two with the practical implications of greener marketing and the third part is made up of case studies.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 72 citations exist upstream.

Cited by

2003Ethics in consumer choice: a multivariate modelling approach 2009Green Consciousness of Consumers in a Developing Country: A Study of Egyptian Consumers 2012Assessing the green value chain to improve environmental performance 2016Stakeholder identification and classification: a sustainability marketing perspective 1997Communicating greener strategies: a study of on-pack communication 2015A review of life cycle based ecological marketing strategy for new product development in the organizational environment 2018Sustainability marketing. The need for a realistic whole systems approach 1994Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison

Imported from OpenAlex (CC0) — nothing here is generated.