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Greener Marketing
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Greener Marketing (2017)Greener MarketingEnvironmental Labeling: An Analysis of the Past 22 Years of Research (2021)Environmental Labeling: An An…Exploring Green Purchasing Behaviour among College Students in a Developing Economy (2019)Exploring Green Purchasing Be…Sustainability marketing. The need for a realistic whole systems approach (2018)Sustainability marketing. 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  • 2003Ethics in consumer choice: a multivariate modelling approach342 cited
  • 2009Green Consciousness of Consumers in a Developing Country: A Study of Egyptian Consumers62 cited
  • 2012Assessing the green value chain to improve environmental performance62 cited
  • 2016Stakeholder identification and classification: a sustainability marketing perspective46 cited
  • 1997Communicating greener strategies: a study of on-pack communication41 cited
  • 2015A review of life cycle based ecological marketing strategy for new product development in the organizational environment41 cited
  • 2018Sustainability marketing. The need for a realistic whole systems approach40 cited
  • 1994Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison36 cited
  • 2011Strategic environmental management of Korean construction industry in the context of typology models34 cited
  • 2021Environmental Labeling: An Analysis of the Past 22 Years of Research23 cited
  • 2015Consumers’ Perceptions of Green Marketing in the Hotel Industry22 cited
  • 2000Shaping sustainable technology development in the coatings chain Defining boundaries, environmental problems and main players18 cited
  • 1996ENVIRONMENTAL MANAGEMENT IN DANISH MANUFACTURING COMPANIES: ATTITUDES AND ACTIONS18 cited

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  • 2011Implementation of Green Marketing Strategy in China : A Study of the Green Food Industry17 cited
  • 2019Exploring Green Purchasing Behaviour among College Students in a Developing Economy16 cited
  • 2015Socio-demographics as antecedents of green purchase intentions: a review of literature and testing of hypothesis on Indian consumers12 cited