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Mass Customisation: A Strategy for Customer-Centric Enterprises
16 references·1 citing·40 second hop
Mass Customisation: A Strategy for Customer-Centric Enterprises (2012)Mass Customisation: A Strategy for Custom…The Practice of Management (2012)The Practice of ManagementThe Paradox of Choice: Why More Is Less (2004)The Paradox of Choice: Why Mo…Consumers' Need for Uniqueness: Scale Development and Validation (2001)Consumers' Need for Uniquenes…The Antecedents and Consequences of Customer-Centric Marketing (2000)The Antecedents and Consequen…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…Variety for sale: Mass customization or mass confusion? (1998)Variety for sale: Mass custom…The four faces of mass customization. (1998)The four faces of mass custom…Economics of Product Development by Users: The Impact of “Sticky” Local Information (1998)Economics of Product Developm…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…The Voice of the Customer (1993)The Voice of the CustomerFlow: The Psychology of Optimal Experience (1991)Flow: The Psychology of Optim…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Flow: the psychology of optimal experience (1990)Flow: the psychology of optim…Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Mass Customization in SMEs: Literature Review and Research Directions (2016)Mass Customization in SMEs: L…Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)A resource‐based view of the firm (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Firm Resources and Sustained Competitive Advantage (1991)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)The House of Quality (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)Customer value: The next source for competitive advantage (1997)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Consumer Trade-Offs and the Evaluation of Services (1995)Forecasting new product penetration with flexible substitution patterns (1998)Advances in Consumer Research (2025)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Digital marketing: A framework, review and research agenda (2016)Beyond Money (2004)Handbook of Motivation at School (2009)The weirdest people in the world? (2010)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)Corporate Social Responsibility (1999)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)Subjective well-being: Three decades of progress. (1999)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)GameFlow (2005)Event tourism: Definition, evolution, and research (2007)Measuring and defining the experience of immersion in games (2008)
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References

  • 1990Flow: the psychology of optimal experience12,637 cited
  • 1991Flow: The Psychology of Optimal Experience9,395 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 2012The Practice of Management3,745 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
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  • 1993The Voice of the Customer1,969 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 2001Consumers' Need for Uniqueness: Scale Development and Validation1,789 cited
  • 1998The four faces of mass customization.944 cited
  • 1998Variety for sale: Mass customization or mass confusion?896 cited
  • 2000The Antecedents and Consequences of Customer-Centric Marketing880 cited
  • 1998

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Economics of Product Development by Users: The Impact of “Sticky” Local Information
872 cited

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  • 2016Mass Customization in SMEs: Literature Review and Research Directions14 cited