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A New World Order: The Role of Advertising in Russia and the NIS
4 references·2 citing·22 second hop
A New World Order: The Role of Advertising in Russia and the NIS (1997)A New World Order: The Role of Advertisin…Western Concepts, Russian Perspectives: Meanings of Advertising in the Former Soviet Union (1994)Western Concepts, Russian Per…Advertising, the uneasy persuasion (1984)Advertising, the uneasy persu…The Functions of Advertising in Our Culture (1959)The Functions of Advertising …The Affluent Society (1958)The Affluent SocietyAdvertising effects vs. consumer consciousness – Results of an empirical study (2012)Advertising effects vs. consu…Russian Advertising Attitudes (2008)Russian Advertising AttitudesStatistical significance in psychological research. (1968)The nature of human values (1973)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Percepção de crowding no varejo: uma investigação exploratória no mercado Brasileiro (2010)Symbolic Interactionism: Perspective and Method. (1971)Qualitative Analysis for Social Scientists (1987)Ethnocentrism of Polish and Russian consumers: are feelings and intentions related (1995)Standardized vs. specialized international advertising campaigns: What we have learned from a academic research in the 1990s (2004)Examining the role of beliefs and attitudes in online advertising (2010)The Discovery of Grounded Theory (2017)A Theory of Cognitive Dissonance (1957)Diffusion of Innovations (1963)Diffusion of Innovations 1 (2019)A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)Consumer Culture and Postmodernism (1993)The Handbook of Economic Sociology (1994)Advertising Value and Advertising on the Web (1996)What Can Economists Learn from Happiness Research? (2002)Production, Consumption, Prosumption (2010)Strategic Brand Concept-Image Management (1986)The evolving brand logic: a service-dominant logic perspective (2009)Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors (2016)
this work references cited by second hop

References

  • 1958The Affluent Society2,208 cited
  • 1984Advertising, the uneasy persuasion420 cited
  • 1994Western Concepts, Russian Perspectives: Meanings of Advertising in the Former Soviet Union54 cited
  • 1959The Functions of Advertising in Our Culture23 cited

Cited by

  • 2008Russian Advertising Attitudes8 cited
  • 2012Advertising effects vs. consumer consciousness – Results of an empirical study6 cited

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