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Consumer behavior in marketing strategy
0 references·16 citing·59 second hopsampled
Consumer behavior in marketing strategy (1989)Consumer behavior in marketing strategyThe Effect of Experience Quality on Perceived Value, Satisfaction, Image and Behavioral Intention of Water Park Patrons: New versus Repeat Visitors (2013)The Effect of Experience Qual…The Effectiveness of Online Shopping Characteristics and Well-Designed Websites on Satisfaction1 (2012)The Effectiveness of Online S…Hotel Brand Strategy (2009)Hotel Brand StrategyInfluence of online shopping information dependency and innovativeness on internet shopping adoption (2008)Influence of online shopping …The “People” Factor in Cooperatives: An Analysis of Members' Attitudes and Behavior (2007)The “People” Factor in Cooper…Forward-Looking Focus (2006)Forward-Looking FocusA Corporate Social Performance–Corporate Financial Performance Behavioral Model for Consumers (2006)A Corporate Social Performanc…Extended discrete choice models : integrated framework, flexible error structures, and latent variables (2001)Extended discrete choice mode…The impact of task definition on store-attribute saliences and store choice (1999)The impact of task definition…Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes (1999)Brand Endorsement, Popularity…Latecomer Strategies: Evidence from the Semiconductor Industry in Japan and Korea (1998)Latecomer Strategies: Evidenc…The effect of new package design on product attention, categorization and evaluation (1997)The effect of new package des…A Parsimonious Estimating Technique for Interaction and Quadratic Latent Variables (1995)A Parsimonious Estimating Tec…First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)First-Mover Advantage: A Synt…Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments (1992)Comparing Dynamic Consumer Ch…The Self-Manipulation of My Pervasive, Perceived Vital Energy through Product Use: An Introspective-Praxis Perspective (1991)The Self-Manipulation of My P…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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(1983)A Dynamic Theory of Organizational Knowledge Creation (1994)The Knowledge-Creating Company (1995)Dynamic Capabilities, Government Policies, and Performance in Firms from Emerging Economies: Evidence from India and Pakistan (2009)Emerging market multinational companies’ evolutionary paths to building a competitive advantage from emerging markets to developed countries (2016)Competitive advantage in the renewable energy industry: Evidence from a gravity model (2018)The Theory of Buyer Behavior (1971)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data (1994)Impact of bundle type, price framing and familiarity on purchase intention for the bundle (1995)Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time (2005)Mental Accounting and Consumer Choice (2008)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The theory of planned behavior (1991)Green logistics management and performance: Some empirical evidence from Chinese manufacturing exporters (2011)Green operations and the moderating role of environmental management capability of suppliers on manufacturing firm performance (2011)Strategic CSR: A Concept Building Meta‐Analysis (2019)Conditional logit analysis of qualitative choice behavior (1972)Judgment under Uncertainty: Heuristics and Biases (1975)Structural Equations with Latent Variables. 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(2003)External Control of Organizations: Resource Dependence Perspective (2011)The effect of website features in online relationship marketing: A case of online hotel booking (2014)Customers’ purchase decision-making process in social commerce: A social learning perspective (2017)Understanding the determinants of online review helpfulness: A meta-analytic investigation (2017)
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  • 1992First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions1,019 cited
  • 1995A Parsimonious Estimating Technique for Interaction and Quadratic Latent Variables818 cited
  • 2006A Corporate Social Performance–Corporate Financial Performance Behavioral Model for Consumers493 cited
  • 2013The Effect of Experience Quality on Perceived Value, Satisfaction, Image and Behavioral Intention of Water Park Patrons: New versus Repeat Visitors462 cited
  • 2001Extended discrete choice models : integrated framework, flexible error structures, and latent variables359 cited
  • 1997The effect of new package design on product attention, categorization and evaluation347 cited
  • 1999Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes317 cited
  • 2012The Effectiveness of Online Shopping Characteristics and Well-Designed Websites on Satisfaction1317 cited
  • 1998Latecomer Strategies: Evidence from the Semiconductor Industry in Japan and Korea280 cited
  • 1992Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments249 cited
  • 2008Influence of online shopping information dependency and innovativeness on internet shopping adoption196 cited
  • 1991The Self-Manipulation of My Pervasive, Perceived Vital Energy through Product Use: An Introspective-Praxis Perspective193 cited

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1999
The impact of task definition on store-attribute saliences and store choice
171 cited
  • 2007The “People” Factor in Cooperatives: An Analysis of Members' Attitudes and Behavior167 cited
  • 2006Forward-Looking Focus165 cited
  • 2009Hotel Brand Strategy143 cited