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Cited by

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• 1999A Review of the ‘Value’ Literature and Implications for Relationship Marketing122 cited
• 2018Open Service Innovation: The Role of Intermediary Capabilities86 cited
• 2012MANAGING CUSTOMER-DRIVEN BUSINESS MODEL INNOVATION85 cited
• 1999Exploring the Development of Lifestyle Retail Brands79 cited
• 2018Sustainable value and trade‐offs: Exploring situational logics and power relations in a UK brewery's malt supply network business model68 cited
• 2003The Interface between Transactional and Relational Orientation in Small Service Firm’s Marketing Behaviour: A Study of Scottish and Swedish Small Firms in the Service Sector65 cited
• 2017Towards Sustainability: PSS, Digital Technology and Value Co-creation64 cited
• 2012Making Sense of Value and Value Co-Creation in Service Logic62 cited
• 2005Project business concepts based on modularity – improved manoeuvrability through unstable structures56 cited
• 2014Deconstructing the value proposition of an innovation exemplar53 cited
• 1997Reconstruction of Different Business Processes - A Theory and Method Driven Analysis42 cited
• 2004Developing e-interactions - a framework for business capabilities and exchanges41 cited