Marketing and Sustainability

Abstract

'Marketing and sustainability' is based on an original booklet written by Martin Charter in 1990. The text has been updated and re-written to take account of the changing \nand emerging debate of marketing’s role in relation to sustainable development. \n \nThis booklet has been produced as a supporting publication for the Sustainable Marketing Knowledge Network (Smart: \nKnow-Net) a web-based information and communication platform for marketers interested in sustainability, available at www.cfsd.org.uk/smart-know-net

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